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Lead generation the process of identifying customers who will be potential buyers of a company's good , products and services.

• 1- WEBSITE OPTIMIZATION

The website is the main source of traffic where the online business takes place. Therefore , it is important to check whether the website is functioning properly or not. Website loading errors , slow loading speed , bad user interface have a negative effect on the website and business. Thus, the website must be kept optimized and it should be free of errors.

• 2- CREATING A MOBILE FRIENDLY WEBSITE

According to Google , it is necessary to make the website mobile friendly. Smartphones are now accessible to a large number of people and therefore keeping a mobile friendly version is important to attract traffic. The mobile website must give the users a smooth experience. 

• 3- USING SOCIAL MEDIA

Social media is used by millions of people all over the world. It is highly likely that the business may find potential customers in the social media space. Different social media websites can be used such as Facebook , Twitter , etc to promote your business. Different methods of promotion such as images , videos etc can be used so that the business get an edge over competitors. 

• 4- FREQUENTLY UPDATING KEYWORDS

Keywords are important to attract traffic and generate leads. Keyword Research can be done from time to time and they can be updated frequently. Also , it can be seen that what keywords are working well for the competitors and then using them for your own website. 

• 5- PERSONALIZING YOUR CONTENT

Your content and posts must be personalized. A general description of the goods, products and services will not attract traffic. The conversion rate can be increased only if the content posted is personalized and specific. The content which the visitors see must be personalized.


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Graphic Design , in simple words , means visual or pictorial representation that must be accurate and by proper calculations.

• 1- DESIGN SPEAKS BETTER THAN WORDS

It is an obvious fact that design is better than text. For eg, in the case of well known brands , most people remember them by their logos , rather than their mission or vision or tagline. Therefore , the design comes first and then the words. An eye-catchy graphic design can convey the message to the consumer better than words.

• 2- CREATES A STRONG IMPRESSION 

A  high quality visual impression creates a better and a long lasting impression on a customer's mind. Visual content receives more attention than textual content. Therefore , a good graphic design is of utmost importance because it helps to attract customers and at the same time retains the old customers.

• 3- GRAPHIC DESIGN CAN HELP BOOST SALES

An eye-catchy , high quality graphic design attracts more customers and therefore increases the traffic. It is highly likely that this traffic may get converted into leads , and leads into sales. A unique graphic design will also create a long-lasting impression on the customer's mind and he/she will remember it and the business will be chosen by more and more customers.

• 4- INFLUENCE POTENTIAL CUSTOMERS ON SOCIAL MEDIA

Due to global access of social media , more and more prospects will get exposed to the business through social media websites. The graphic design images can be posted on social media sites to get traffic. Quality design gets the desired results. Creativity and efficient designs can help attract customers and visuals that are attractive finds optimal reach in the audience.

• 5- A WAY OF INCREASING TRAFFIC

Graphic design attracts customers ( traffic ) to the website , and this increases the probability that the traffic may get converted into leads. if you keep the website update with creative and innovative designs and content, it will attract users. Therefore , impressive graphical designs are the appropriate way to develop your business and find potential clients.


To know more visit : https://rankdigitally.blogspot.com/
or email us at : contacts.vishalsingh@gmail.com

Banner marketing is the most popular form of display advertising , and probably a very effective one.

• 1- SIMPLE YET EYE-CATCHING

Web banners  are simple yet they are eye-catching. They are especially made for the purpose of attracting the user's attention. It is made in such a way that it uses interactive content and design and that it blends with the contents of the website.

• 2- MARKET AT AFFORDABLE PRICES

Unlike other forms of advertising , banners are cheaper to create and share. Digital publishing software is available at free of cost. Banners are visually pleasing and therefore they attract customers and at the same time keeping the prices low.

• 3- INCREASING BRAND AWARENESS

When your banner appears on several websites , it strengthens the brand of your company or business. It makes your brand familiar to those who don't even know about the business. They impart the details about your company to the customers. People can interact with this and they can come to know about what your company does.

• 4- MEASURING YOUR EFFECTIVENESS

Marketing being a result-driven practice, it is important for us to understand whether our efforts are creating results or not. Banners allow us to check how many people saw the banner and what was the click through rate. When you know the number of visitors to your banners , you can easily determine the impact of your banner campaign.

• 5- MORE VISIBILITY AND SALES

The banners are clearly visible and are instantly seen by the customers. Therefore the results can be obtained in real time whether the banner has been effective or not. It is because if the product or service's ad is noticed , it may get converted into results quickly and increase sales. The interested customers will go forward to buy the product or service and even if they are not interested , they will at least pay attention to the offer period. 


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• 1- YOU GET IDEAS ABOUT WHAT NOT TO DO 

By looking at your competitor's strategy , you can identify the weaknesses and shortcomings. You can get an idea  about what all things have to be avoided to create a better online marketing plan. Monitoring your competitor gives you an idea of what works well and what does not.

• 2-  YOU GET IDEAS ABOUT WHAT TO DO

Similar to the above case , you can identify where the problem lies in your competitor's plan and then use the correct thing for yourself. And you can get the benefit by using other's weaknesses. You can figure out what all is worth testing in your own digital marketing strategy.

• 3- IDENTIFY MARKET OPPORTUNITIES

You can look at your competitor's activities and then look at the current market scenario. Collecting feedback about your own business is surely helpful . However , looking at the feedback of your competitor also helps to determine whether you can break through some opportunity or not. You can use this opportunity to bridge the gap between rival brands and use this insight to improve your own products and services and increase sales.

• 4- FINDING BACKLINKS

As we know , backlinks are very important when it comes to digital marketing. The total number of backlinks which you and your competitor receives affects the pagerank of both . You can look at your competitor's backlinks and discover new opportunities for  yourself and improve your ranking and position yourself ahead of your competitor.

• 5- GENERATING LEADS FROM UNHAPPY CUSTOMERS

When you know that several customers are unhappy about their experience with your competitor , you can use this opportunity to increase your own traffic and increase sales. You can attract unhappy and unsatisfied customers to your own products and services and therefore you can build a brand for yourself and earn revenue.


To know more visit : https://rankdigitally.blogspot.com/
or email us at : contacts.vishalsingh@gmail.com

• 1- HIGHER TRUST

A good reputation online increases trust for the business among the general audience. A company which in well known in the online media space is likely to sell its products and services to a higher number of people. When you get people to trust your brand , it translates into higher sales.

• 2- REPUTATION INCREASES PROFITS

Although there is not hard and fast rule that reputation generates profits , however , brand reputation is a valuable asset for any company , business or enterprise. People are exposed to the company and they are likely to trust the products and services of the company.

• 3- GOOD REPUTATION MEANS BETTER  EMPLOYEES

Although not every company requires a large number of employees , however , a higher brand value attracts the best talent. This ultimately results in higher productivity which is important for any business. Employees want to work in a company where they can utilize their talent

• 4- GREAT IMPRESSION ON PROSPECTS

A good online reputation leaves lasting  positive impact on the prospects , both online as well as offline. People are convinced that the company has a good presence online and is actively engaged in selling its products and services .

• 5- BETTER REPUTATION REDUCES RISK

Better reputation means that the conversion rates will be higher because prospects trust a company which has a better reputation. It reflects that the business or company is a market leader in that particular segment , and this attracts new customer and retains old customers .


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• 1- IT CONTRIBUTES TO BUSINESS GOALS

• 2- IT IS MEASURABLE

• 3- IT DRAMATICALLY BOOSTS WEBSITE TRAFFIC

• 4- INCREASES BRAND RECOGNITION

• 5- IT DRIVES IMMEDIATE RESULTS

• 6- YOU GET A LOT OF CUSTOMER DATA

ADVANTAGES OF KEYWORD RESEARCH

• 1- LOW COSTS

• 2- TARGETED MESSAGES

• 3- EASY TO START

• 4- REACH A GLOBAL AUDIENCE

• 5- INSTANT IMPACT

• 6- BETTER BRAND RECOGNITION

• 1- MORE ON-SITE CONTENT

• 2- HIGHER VISIBILITY IN SEARCH ENGINES

• 3- MORE SOCIAL TRAFFIC

• 4- IMPROVEMENT IN BRAND RECOGNITION

• 5- UNIVERSAL UTILITY OF CONTENT MARKETING

• 6- QUALITY CONTENT HELPS PROJECT YOU AS AN INDUSTRY EXPERT

WHAT IS DIGITAL MARKETING ANALYTICS ?
Digital marketing analytics is basically the conversion of customer data into actionable business data, means the data which can be measured in an objective manner , from which the business can derive utility for the growth and promotion of the business.
It is used by digital marketers today to examine the channels which the customers can use to buy the products of a campany. It is helpful to increase leads, traffic and generate sales.

REASONS WHY YOU NEED DIGITAL MARKETING ANALYTICS 

• 1- TRAFFIC

Traffic basically refers to the users who visit a website. With digital marketing analytics , you can keep an eye on the traffic which is visiting your website and based on that you can modify your digital marketing strategies to increase the traffic. More the amount of traffic , more are the chances of getting useful leads. With high traffic , it is highly likely that you may gain new customers.

• 2- CONVERSIONS

Conversion means the act of converting a user who visits your website, into a paying customer. Basically , it is the process of making a visitor to buy the product or service. The percentage of total visitors which are converted is known as conversion rate. By tracking conversions, you can understand what customers do before they convert. It is also helpful in determining new strategies to get new leads.

• 3- ENGAGEMENT

Engagement simply means clicking on something which the digital marketing wants the user to click on . It is the first step to increase traffic. Engagement is best used in social media where a track record can be kept. The users who are engaging highly and frequently have a higher chance of becoming customers. Therefore , tracking engagement is a good way to increase traffic and leads.

• 4- LARGE NUMBER OF DIGITAL MARKETING ANALYTICS TOOLS

A large number of digital marketing tools are available online which can help to increase traffic. There are event-based tools , testing tools, search engine optimization tools , social media marketing tools , etc which help to objectively track customer data. Some examples of tools are Google analytics , MixPanel , Heap analytics , SEMrush etc .

• 5- HELPS TO BECOME PROACTIVE AND EFFICIENT

These tools help to become proactive and efficient because your strategies and techniques are data-driven and are not governed by luck. Data is treated as a strategic asset and all decision are made on the basis of data which ultimately benefits the business.

• 6- CONTINUOUS IMPROVEMENT IN STRATEGIES

 Analytics helps to optimize your efforts and combining analytics with market research objectives is very helpful. When business objectives and targets are made on the basis of solid data , it is realistic and practical to achieve the goals .Predictions are not made , but , forecasting is done through predictive modelling and regression analysis.


To know more visit : https://rankdigitally.blogspot.com/
or email us at : contacts.vishalsingh@gmail.com

• 1- IT HELPS BUSINESSES TO MONITOR THEIR BRAND

Those you use digital marketing can use it to check their brand reputation and can also engage with unsatisfied customers. It helps them to monitor their brand value and keep a control on negative feedback before it spreads.

• 2- IT PROVIDES BUSINESSES WITH ADDITIONAL SALES CHANNELS

Apart from traditional marketing methods , digital marketing helps to increase leads and generate sales thereby earning revenue for the business. It caters to a wider audience and therefore traffic increases which has potential to convert into sales.

• 3- DIGITAL MARKETING IS FLEXIBLE

Digital marketing has many techniques such as email marketing, banner ads , content marketing , backlink building , keyword research , search engine optimization etc. The business can freely choose anyone , or even all of them and determine which one is working best for the business.

• 4- IT RESPONDS TO LATEST TRENDS EFFECTIVELY

Whether the business is large or small , it must respond to latest trends effectively , which is possible with digital marketing. The best tool can be chosen , the peak hours can be tracked , the customer demographic can be seen , and all this makes the business to adhere to the latest trends. 

• 5- TARGETING  WIDER RANGE OF CUSTOMERS 

Digital marketing helps to reach wider audience . It helps to cater to customers located even far away from the business thereby increasing the brand value and earning revenue . The audience can be next door , or it can be overseas. 

• 6- HIGH RETURN ON INVESTMENT

Digital marketing is cost-effective. It does not cost much and delivers results faster and more efficiently than traditional marketing methods. The capital investment is less and the potential returns are higher. 


To know more visit : https://rankdigitally.blogspot.com/
or email us at : contacts.vishalsingh@gmail.com

BENEFITS OF DIGITAL MARKETING OVER TRADITIONAL MARKETING

• 1- REDUCED COST

Traditional marketing methods such as newspapers, TVs, radios costs a lot. Comparatively, digital marketing costs less and is cheap and inexpensive. Therefore , efficiency is high. 

• 2- REAL TIME RESULT

This is probably the most important advantage of digital marketing. With traditional marketing, you have to wait for weeks or months to see the results. However , digital  marketing gives results rather quick. Also , you get to see important statistics like, number of visitors , conversion rates , bounce rates etc.

• 3- BRAND DEVELOPMENT

Brand development by digital marketing is effective over traditional marketing. For example, you can have only a column in a newspaper for a brand, on the contrary , you can have an entire website dedicated to a particular brand. You have more space online to promote your content or products or services.

• 4- HIGHER EXPOSURE

Traditional Marketing has limited exposure as compared to digital  marketing. Digital marketing reaches a wider range of audience which transcends boundaries , beyond countries . It reaches the entire  world the your market has increased access.

• 5- QUICKER PUBLICITY

Due to the real time results of online marketing , you can know whether a particular advertisement or marketing strategy is working or not. If its working, you get publicity quicker than traditional marketing methods. 

• 6- IT IS INSTANTLY SHAREABLE

Digital Content is instantly shareable, whereas traditional marketing content lags behind in this aspect. Your online content can be shared real-time and its views and audience reach can increase manifolds thereby increasing traffic and leads and bringing conversion. 


To know more visit : https://rankdigitally.blogspot.com/
or email us at : contacts.vishalsingh@gmail.com

• 1- LUCRATIVE AND FAR-REACHING

Affiliate Marketing is a billion dollar industry. You can choose to promote a variety of tried and tested products from various companies and get the highest rewards on being successful. 

• 2- POPULARITY

Affiliate Marketing works best through popularity. Being popular in a selected niche is useful to attract leads and traffic for the product/service which you are advertising. The more links you post, the more returns you get and therefore your rewards are higher.

• 3- COST EFFECTIVE

Affiliate Marketing does not require huge capital in hand or huge investment. Instead of engaging in separate PPC or SMM campaigns, one can engage in affiliate marketing which only requires specialization in a niche.

• 4- LOW RISK

Affiliate Marketing involves negligible risk. If you select a popular niche, the traffic is high and chances of getting leads is higher. Since there is no investment , the risk of failure is next to none.

• 5- GEOGRAPHICAL MOBILITY

Affiliate marketing is location independent. It can be done remotely. It does not require a brick-and-mortar setup and therefore there is no location requirement.

• 6- ALLOWS EASY TRACKING

An important benefit of affiliate marketing is that it allows to track every single detail such as click through views, customer visits on a specific product page etc. This part is essential to build a proper marketing strategy and it also helps to increase productivity. 



To know more visit : https://rankdigitally.blogspot.com/
or email us at : contacts.vishalsingh@gmail.com

• 1- ADVANCED TARGETING

The audience which you are targeting is on social media. You can find them based on what they are talking about or according to their profile data. This also helps you to build a local, specialized market. 

• 2- DIRECT ACCESS TO CUSTOMERS

Social media allows you to connect with your target market anytime. These platforms also allow you to import your contacts into your account to connect with them. It can be used to inform your customers on current promotions, special offers, new products, and more

• 3- BRAND AWARENESS 

Social media Marketing allows you to market your business to millions of people around the world at any time. There is no limit to the audience which your brand can reach. When your content gets shared , your reach grows even larger, therefore your brand awareness increases. 

• 4- LOWER ADVERTISING COST

Social Media Marketing costs less and is pocket-friendly. It helps to reach a wider audience and also does not burn a hole in the pocket. Social media marketing allows brands to be focused and spend less on advertising.  

• 5- INCREASE LEADS AND SALES

To know more visit : https://rankdigitally.blogspot.com/
or email us at : contacts.vishalsingh@gmail.com

Digital marketing is the industry which has invaded and made its mark in every nook and corner of the business. Digital marketing benefits have revolutionized the way small businesses market their product or service. It has opened new areas of business which are purely based on the online market.