WHAT IS DIGITAL MARKETING ANALYTICS ?
Digital marketing analytics is basically the conversion of customer data into actionable business data, means the data which can be measured in an objective manner , from which the business can derive utility for the growth and promotion of the business.
It is used by digital marketers today to examine the channels which the customers can use to buy the products of a campany. It is helpful to increase leads, traffic and generate sales.

REASONS WHY YOU NEED DIGITAL MARKETING ANALYTICS 

• 1- TRAFFIC

Traffic basically refers to the users who visit a website. With digital marketing analytics , you can keep an eye on the traffic which is visiting your website and based on that you can modify your digital marketing strategies to increase the traffic. More the amount of traffic , more are the chances of getting useful leads. With high traffic , it is highly likely that you may gain new customers.

• 2- CONVERSIONS

Conversion means the act of converting a user who visits your website, into a paying customer. Basically , it is the process of making a visitor to buy the product or service. The percentage of total visitors which are converted is known as conversion rate. By tracking conversions, you can understand what customers do before they convert. It is also helpful in determining new strategies to get new leads.

• 3- ENGAGEMENT

Engagement simply means clicking on something which the digital marketing wants the user to click on . It is the first step to increase traffic. Engagement is best used in social media where a track record can be kept. The users who are engaging highly and frequently have a higher chance of becoming customers. Therefore , tracking engagement is a good way to increase traffic and leads.

• 4- LARGE NUMBER OF DIGITAL MARKETING ANALYTICS TOOLS

A large number of digital marketing tools are available online which can help to increase traffic. There are event-based tools , testing tools, search engine optimization tools , social media marketing tools , etc which help to objectively track customer data. Some examples of tools are Google analytics , MixPanel , Heap analytics , SEMrush etc .

• 5- HELPS TO BECOME PROACTIVE AND EFFICIENT

These tools help to become proactive and efficient because your strategies and techniques are data-driven and are not governed by luck. Data is treated as a strategic asset and all decision are made on the basis of data which ultimately benefits the business.

• 6- CONTINUOUS IMPROVEMENT IN STRATEGIES

 Analytics helps to optimize your efforts and combining analytics with market research objectives is very helpful. When business objectives and targets are made on the basis of solid data , it is realistic and practical to achieve the goals .Predictions are not made , but , forecasting is done through predictive modelling and regression analysis.


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