WHAT IS CONTENT MARKETING ?

Content Marketing is that type of marketing which involves creating and sharing online content such as videos , images , infographic images, blogs , social media posts etc which is intended to develop interest in the products and services of a particular brand or company . 

ADVANTAGES OF CONTENT MARKETING 

More the time you spend on content marketing , more will be the amount of content on your website. More content means that more people will come into contact with the content , which in turn means that there is a high chance of getting leads and increasing sales. 

Every new post means that a new content of your website is going to be indexed by Google , or any other search engine. It means that your website will rank higher. Having high quality content indexed means that you will have more opportunities for getting placed in searched queries. This also translates to high traffic , potentially high leads and high sales

More the content you post on social media sites , more will be the exposure to the public and therefore more will be the traffic. High number of followers means that your content will be shared and that it will result in higher traffic and increased brand recognition.

When people come into contact with the content, it creates an impression of that brand in their minds. Higher the amount of content posted , higher will be the exposure which in turn will means higher brand recognition and higher brand value. This is directly connected to increase in sales.

Content Marketing has universal utility. It means that  this method can be used across industries. It is not limited to a particular industry. Any company , business or enterprise can develop their content and increase  their visibility to the public.

When you post high quality content which is valuable, useful and relevant you increase your reputation and brand value. This helps in positioning your company or business as a leader in your particular domain , up to which others can look for services. It will help you to get customers if the business has a reliable reputation of solving problems and challenges.


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