BENEFITS OF DIGITAL MARKETING OVER TRADITIONAL MARKETING

• 1- REDUCED COST

Traditional marketing methods such as newspapers, TVs, radios costs a lot. Comparatively, digital marketing costs less and is cheap and inexpensive. Therefore , efficiency is high. 

• 2- REAL TIME RESULT

This is probably the most important advantage of digital marketing. With traditional marketing, you have to wait for weeks or months to see the results. However , digital  marketing gives results rather quick. Also , you get to see important statistics like, number of visitors , conversion rates , bounce rates etc.

• 3- BRAND DEVELOPMENT

Brand development by digital marketing is effective over traditional marketing. For example, you can have only a column in a newspaper for a brand, on the contrary , you can have an entire website dedicated to a particular brand. You have more space online to promote your content or products or services.

• 4- HIGHER EXPOSURE

Traditional Marketing has limited exposure as compared to digital  marketing. Digital marketing reaches a wider range of audience which transcends boundaries , beyond countries . It reaches the entire  world the your market has increased access.

• 5- QUICKER PUBLICITY

Due to the real time results of online marketing , you can know whether a particular advertisement or marketing strategy is working or not. If its working, you get publicity quicker than traditional marketing methods. 

• 6- IT IS INSTANTLY SHAREABLE

Digital Content is instantly shareable, whereas traditional marketing content lags behind in this aspect. Your online content can be shared real-time and its views and audience reach can increase manifolds thereby increasing traffic and leads and bringing conversion. 


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