Banner marketing is the most popular form of display advertising , and probably a very effective one.

• 1- SIMPLE YET EYE-CATCHING

Web banners  are simple yet they are eye-catching. They are especially made for the purpose of attracting the user's attention. It is made in such a way that it uses interactive content and design and that it blends with the contents of the website.

• 2- MARKET AT AFFORDABLE PRICES

Unlike other forms of advertising , banners are cheaper to create and share. Digital publishing software is available at free of cost. Banners are visually pleasing and therefore they attract customers and at the same time keeping the prices low.

• 3- INCREASING BRAND AWARENESS

When your banner appears on several websites , it strengthens the brand of your company or business. It makes your brand familiar to those who don't even know about the business. They impart the details about your company to the customers. People can interact with this and they can come to know about what your company does.

• 4- MEASURING YOUR EFFECTIVENESS

Marketing being a result-driven practice, it is important for us to understand whether our efforts are creating results or not. Banners allow us to check how many people saw the banner and what was the click through rate. When you know the number of visitors to your banners , you can easily determine the impact of your banner campaign.

• 5- MORE VISIBILITY AND SALES

The banners are clearly visible and are instantly seen by the customers. Therefore the results can be obtained in real time whether the banner has been effective or not. It is because if the product or service's ad is noticed , it may get converted into results quickly and increase sales. The interested customers will go forward to buy the product or service and even if they are not interested , they will at least pay attention to the offer period. 


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