WHAT IS KEYWORD RESEARCH ?

Keyword research is the process of finding and researching alternative search terms that people enter into search engines while looking for a similar subject. 

1- PROVIDES DIRECTION

It provides direction about the topic and the search term which the visitors are going to use while searching for something in that particular domain. It helps you to plan your content accordingly.

2- HELPS TO MAKE USE OF TIME EFFICIENTLY

Keyword research gives you keywords which helps you to frame your content in such a way which will help you to get ranked higher on the search. Therefore you can use your time to produce relevant content

3- RANK HIGHER

Since keyword research gives relevant keywords , it will help you to outrank your competitors and rank higher than others. Specific keywords are used so that the ranking and indexing can be improved

4- INCREASED AUDIENCE

It is highly likely that if you rank higher people will have a good impression of you which will ultimately result in higher traffic. Increased audience may transform into increased leads and higher sales as well. 

5- BRAND REPUTATION

When you rank higher , users will believe that you are visited by other users and that the services provided by you are relevant and that you can solve the problems and challenges which people face. Therefore it increases the brand value and brand recognition resulting in higher traffic and leads.

6- CUSTOMER INSIGHTS

Through keyword research , you get an insight to the mind of the customer about what the people are going to search in order to solve a particular problem. It helps you to understand your target audience so that you can attract them and retain them.

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