ADVANTAGES OF EMAIL MARKETING 

Sending Emails is very cost effective and pocket friendly. It is cheaper as compared to traditional marketing channels. Automated Email softwares are available at very low costs. Thousands of emails can be sent at a single time at its cost will still be lesser than other marketing channels.

Targeted Emails are the best way to create traffic because emails will be sent only to those people who are already interested in the niche or the specialization area or the particular business. Sending emails to specific people also helps to increase conversion rates. An option of subscribing can also be given to potential customers.

Email Marketing is very easy to start and it does not require any physical infrastructure. It does not require a huge team or technical details in order to be successful. The content of the email is important and the customer demographic to whom the emails are being sent hols the highest value because the lead generation will occur from them only.

Email marketing allows to reach a global audience. There is no restriction on to whom the emails can be sent. Emails can be sent to people in every nook and corner of the world , which means that the potential customer reach of the business also increases.

Due to the instant  and quick nature of email , it is easy to measure whether the email campaign has been successful or not. The business can start to see the result within minutes of the email being sent. 

When the email reaches to millions of people around the globe , the exposure of your brand increases and therefore more and more people come into contact with your brand. It helps to increase brand value and brand recognition and also helps to increase traffic and generate leads and sales. 

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