Lead generation the process of identifying customers who will be potential buyers of a company's good , products and services.

• 1- WEBSITE OPTIMIZATION

The website is the main source of traffic where the online business takes place. Therefore , it is important to check whether the website is functioning properly or not. Website loading errors , slow loading speed , bad user interface have a negative effect on the website and business. Thus, the website must be kept optimized and it should be free of errors.

• 2- CREATING A MOBILE FRIENDLY WEBSITE

According to Google , it is necessary to make the website mobile friendly. Smartphones are now accessible to a large number of people and therefore keeping a mobile friendly version is important to attract traffic. The mobile website must give the users a smooth experience. 

• 3- USING SOCIAL MEDIA

Social media is used by millions of people all over the world. It is highly likely that the business may find potential customers in the social media space. Different social media websites can be used such as Facebook , Twitter , etc to promote your business. Different methods of promotion such as images , videos etc can be used so that the business get an edge over competitors. 

• 4- FREQUENTLY UPDATING KEYWORDS

Keywords are important to attract traffic and generate leads. Keyword Research can be done from time to time and they can be updated frequently. Also , it can be seen that what keywords are working well for the competitors and then using them for your own website. 

• 5- PERSONALIZING YOUR CONTENT

Your content and posts must be personalized. A general description of the goods, products and services will not attract traffic. The conversion rate can be increased only if the content posted is personalized and specific. The content which the visitors see must be personalized.


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