WHAT IS PAY PER CLICK ADVERTISING ?

Pay per click is a model of digital marketing in which the advertiser pays a fee every time one of their ads is clicked. 

ADVANTAGES OF PAY PER CLICK ADVERTISING

PPC helps in achieving marketing goals. In PPC there is a high chance of achieving traffic. It acts as a medium of getting traffic because pay per click is basically buying visits to your site , and it is highly successful in most of the cases.

 The biggest benefit of PPC is that it is measurable. You can always check the progress of your campaign and if things are not going well , you can make modifications to your strategy.

Since PPC is basically buying traffic , it increases traffic to the website. Higher traffic does not directly means higher leads , but it does increase the chances of getting highe leads from higher traffic.

Since PPC drives more and more customer visits to your website , it increases your brand value , recognition and reputation. More people are exposed to your brand and they are likely to be converted into leads. 

The results of PPC are immediately visible. since everything is happening in real time, PPC results are also shown in real time which can be measured and further decisions can be made. The quick results help to conserve time and helps to make informed decisions.

PPC helps to get a lot of customer data.The best thing is that the data is not only useful for further PPC campaigns , but it can also be used in other marketing campaigns online. Therefore the benefits of PPC is two-folds here. One in PPC itself , and the other in data-driven marketing. 


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