• 1- YOU GET IDEAS ABOUT WHAT NOT TO DO 

By looking at your competitor's strategy , you can identify the weaknesses and shortcomings. You can get an idea  about what all things have to be avoided to create a better online marketing plan. Monitoring your competitor gives you an idea of what works well and what does not.

• 2-  YOU GET IDEAS ABOUT WHAT TO DO

Similar to the above case , you can identify where the problem lies in your competitor's plan and then use the correct thing for yourself. And you can get the benefit by using other's weaknesses. You can figure out what all is worth testing in your own digital marketing strategy.

• 3- IDENTIFY MARKET OPPORTUNITIES

You can look at your competitor's activities and then look at the current market scenario. Collecting feedback about your own business is surely helpful . However , looking at the feedback of your competitor also helps to determine whether you can break through some opportunity or not. You can use this opportunity to bridge the gap between rival brands and use this insight to improve your own products and services and increase sales.

• 4- FINDING BACKLINKS

As we know , backlinks are very important when it comes to digital marketing. The total number of backlinks which you and your competitor receives affects the pagerank of both . You can look at your competitor's backlinks and discover new opportunities for  yourself and improve your ranking and position yourself ahead of your competitor.

• 5- GENERATING LEADS FROM UNHAPPY CUSTOMERS

When you know that several customers are unhappy about their experience with your competitor , you can use this opportunity to increase your own traffic and increase sales. You can attract unhappy and unsatisfied customers to your own products and services and therefore you can build a brand for yourself and earn revenue.


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