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             IMPORTANT DO'S AND DONT'S DURING THE CORONAVIRUS LOCKDOWN



A lockdown is an emergency protocol that prevents people from leaving a given area. A full lockdown will mean you must stay where you are and not exit or enter a building or the given area.



1- The first and the most important step is not to panic. Food and other essential supplies are available in abundant quantities and therefore we must stop hoarding of supplies , so that everyone is able to get adequate amount of every household item.





2- Avoid going out in groups because  it increases the risk of coronavirus spread and also any congregation of more than 5 people is strictly prohibited and punishable by the law.





3- Avoid travelling. It is very obvious that no vehicles are allowed , except for travelling for essential purposes. Also, you can be fined at various checkpoints and questioned regarding your motive to get out of the house.



4-  Lockdown is intended to stop unnecessary travel. If you have servants , maid or driver , tell them to stay at home.



5- Partying , clubbing , going to pubs , nightclubs is stopped completely. Public gathering is prohibited.





With our country under complete lockdown , and the healthcare systems falling apart in major economies of the world , it  is the  best to stay at home and stay  safe so the you yourself do not get affected by the virus , and also that you do not become a carrier of the virus , as it spreads through people-to-people transmission.

There are various things that you can do at home. 

Getting bored?
Why not read the book which you were not able to read due to office deadlines?
Why not pick up the guitar and polish your skills which you had learnt ?
Why not watch the web series which you were not able to watch because of your exams?
Why not spend some quality time with your family members ?

As you can see you can do multiple things and can utilize this lockdown to your own benefit.

#StayHome #StaySafe #IndiaFightsCorona #Covid-19 #IndiaAgainstCorona

Lead generation the process of identifying customers who will be potential buyers of a company's good , products and services.

• 1- WEBSITE OPTIMIZATION

The website is the main source of traffic where the online business takes place. Therefore , it is important to check whether the website is functioning properly or not. Website loading errors , slow loading speed , bad user interface have a negative effect on the website and business. Thus, the website must be kept optimized and it should be free of errors.

• 2- CREATING A MOBILE FRIENDLY WEBSITE

According to Google , it is necessary to make the website mobile friendly. Smartphones are now accessible to a large number of people and therefore keeping a mobile friendly version is important to attract traffic. The mobile website must give the users a smooth experience. 

• 3- USING SOCIAL MEDIA

Social media is used by millions of people all over the world. It is highly likely that the business may find potential customers in the social media space. Different social media websites can be used such as Facebook , Twitter , etc to promote your business. Different methods of promotion such as images , videos etc can be used so that the business get an edge over competitors. 

• 4- FREQUENTLY UPDATING KEYWORDS

Keywords are important to attract traffic and generate leads. Keyword Research can be done from time to time and they can be updated frequently. Also , it can be seen that what keywords are working well for the competitors and then using them for your own website. 

• 5- PERSONALIZING YOUR CONTENT

Your content and posts must be personalized. A general description of the goods, products and services will not attract traffic. The conversion rate can be increased only if the content posted is personalized and specific. The content which the visitors see must be personalized.


To know more visit : https://rankdigitally.blogspot.com/
or email us at : contacts.vishalsingh@gmail.com

Graphic Design , in simple words , means visual or pictorial representation that must be accurate and by proper calculations.

• 1- DESIGN SPEAKS BETTER THAN WORDS

It is an obvious fact that design is better than text. For eg, in the case of well known brands , most people remember them by their logos , rather than their mission or vision or tagline. Therefore , the design comes first and then the words. An eye-catchy graphic design can convey the message to the consumer better than words.

• 2- CREATES A STRONG IMPRESSION 

A  high quality visual impression creates a better and a long lasting impression on a customer's mind. Visual content receives more attention than textual content. Therefore , a good graphic design is of utmost importance because it helps to attract customers and at the same time retains the old customers.

• 3- GRAPHIC DESIGN CAN HELP BOOST SALES

An eye-catchy , high quality graphic design attracts more customers and therefore increases the traffic. It is highly likely that this traffic may get converted into leads , and leads into sales. A unique graphic design will also create a long-lasting impression on the customer's mind and he/she will remember it and the business will be chosen by more and more customers.

• 4- INFLUENCE POTENTIAL CUSTOMERS ON SOCIAL MEDIA

Due to global access of social media , more and more prospects will get exposed to the business through social media websites. The graphic design images can be posted on social media sites to get traffic. Quality design gets the desired results. Creativity and efficient designs can help attract customers and visuals that are attractive finds optimal reach in the audience.

• 5- A WAY OF INCREASING TRAFFIC

Graphic design attracts customers ( traffic ) to the website , and this increases the probability that the traffic may get converted into leads. if you keep the website update with creative and innovative designs and content, it will attract users. Therefore , impressive graphical designs are the appropriate way to develop your business and find potential clients.


To know more visit : https://rankdigitally.blogspot.com/
or email us at : contacts.vishalsingh@gmail.com

Banner marketing is the most popular form of display advertising , and probably a very effective one.

• 1- SIMPLE YET EYE-CATCHING

Web banners  are simple yet they are eye-catching. They are especially made for the purpose of attracting the user's attention. It is made in such a way that it uses interactive content and design and that it blends with the contents of the website.

• 2- MARKET AT AFFORDABLE PRICES

Unlike other forms of advertising , banners are cheaper to create and share. Digital publishing software is available at free of cost. Banners are visually pleasing and therefore they attract customers and at the same time keeping the prices low.

• 3- INCREASING BRAND AWARENESS

When your banner appears on several websites , it strengthens the brand of your company or business. It makes your brand familiar to those who don't even know about the business. They impart the details about your company to the customers. People can interact with this and they can come to know about what your company does.

• 4- MEASURING YOUR EFFECTIVENESS

Marketing being a result-driven practice, it is important for us to understand whether our efforts are creating results or not. Banners allow us to check how many people saw the banner and what was the click through rate. When you know the number of visitors to your banners , you can easily determine the impact of your banner campaign.

• 5- MORE VISIBILITY AND SALES

The banners are clearly visible and are instantly seen by the customers. Therefore the results can be obtained in real time whether the banner has been effective or not. It is because if the product or service's ad is noticed , it may get converted into results quickly and increase sales. The interested customers will go forward to buy the product or service and even if they are not interested , they will at least pay attention to the offer period. 


To know more visit : https://rankdigitally.blogspot.com/
or email us at : contacts.vishalsingh@gmail.com

• 1- YOU GET IDEAS ABOUT WHAT NOT TO DO 

By looking at your competitor's strategy , you can identify the weaknesses and shortcomings. You can get an idea  about what all things have to be avoided to create a better online marketing plan. Monitoring your competitor gives you an idea of what works well and what does not.

• 2-  YOU GET IDEAS ABOUT WHAT TO DO

Similar to the above case , you can identify where the problem lies in your competitor's plan and then use the correct thing for yourself. And you can get the benefit by using other's weaknesses. You can figure out what all is worth testing in your own digital marketing strategy.

• 3- IDENTIFY MARKET OPPORTUNITIES

You can look at your competitor's activities and then look at the current market scenario. Collecting feedback about your own business is surely helpful . However , looking at the feedback of your competitor also helps to determine whether you can break through some opportunity or not. You can use this opportunity to bridge the gap between rival brands and use this insight to improve your own products and services and increase sales.

• 4- FINDING BACKLINKS

As we know , backlinks are very important when it comes to digital marketing. The total number of backlinks which you and your competitor receives affects the pagerank of both . You can look at your competitor's backlinks and discover new opportunities for  yourself and improve your ranking and position yourself ahead of your competitor.

• 5- GENERATING LEADS FROM UNHAPPY CUSTOMERS

When you know that several customers are unhappy about their experience with your competitor , you can use this opportunity to increase your own traffic and increase sales. You can attract unhappy and unsatisfied customers to your own products and services and therefore you can build a brand for yourself and earn revenue.


To know more visit : https://rankdigitally.blogspot.com/
or email us at : contacts.vishalsingh@gmail.com

• 1- HIGHER TRUST

A good reputation online increases trust for the business among the general audience. A company which in well known in the online media space is likely to sell its products and services to a higher number of people. When you get people to trust your brand , it translates into higher sales.

• 2- REPUTATION INCREASES PROFITS

Although there is not hard and fast rule that reputation generates profits , however , brand reputation is a valuable asset for any company , business or enterprise. People are exposed to the company and they are likely to trust the products and services of the company.

• 3- GOOD REPUTATION MEANS BETTER  EMPLOYEES

Although not every company requires a large number of employees , however , a higher brand value attracts the best talent. This ultimately results in higher productivity which is important for any business. Employees want to work in a company where they can utilize their talent

• 4- GREAT IMPRESSION ON PROSPECTS

A good online reputation leaves lasting  positive impact on the prospects , both online as well as offline. People are convinced that the company has a good presence online and is actively engaged in selling its products and services .

• 5- BETTER REPUTATION REDUCES RISK

Better reputation means that the conversion rates will be higher because prospects trust a company which has a better reputation. It reflects that the business or company is a market leader in that particular segment , and this attracts new customer and retains old customers .


To know more visit : https://rankdigitally.blogspot.com/
or email us at : contacts.vishalsingh@gmail.com

• 1- IT CONTRIBUTES TO BUSINESS GOALS

• 2- IT IS MEASURABLE

• 3- IT DRAMATICALLY BOOSTS WEBSITE TRAFFIC

• 4- INCREASES BRAND RECOGNITION

• 5- IT DRIVES IMMEDIATE RESULTS

• 6- YOU GET A LOT OF CUSTOMER DATA